Pathos is an interesting beast. It requires a person who is delivering a message to tailor their presentation towards an appropriate audience in order to disclose their information in the way that they see fit: to lock their message in their viewers mind, just the way they want. Celebrities around the world fall victim towards this in a strange way: how they present them self. They need to be concerned with their actions on a 24/7 basis. Though this might seem unfair to an alien, it makes complete sense to a cognitive human. Google search any of these athletes salaries; with the unique accepting of A-Rod-whom only get's 6 million from his endorsements-the major athletes in the world, and especially tiger woods, derive the majority of their salaries from endorsements, or at least a substantial chunk (40 percent or more). What does this mean? These athletes are the best sales people in the world. Big name companies pay these guys copious amounts of green because they are, for one excellent at their sport, and secondly becuase they have a solid image that they can associate with their company--which in turn leads to sales. When someone like tiger-who over 80% of his salary is based off of his image-get's him self in trouble by doing something that everyone see's as extremely unethical, you better believe everyone is going to here about it. It's only right for the integrity of these companies: the companies essentially responsible for these athletes wealth. Am I saying that anyone who chooses such a profession-one in which requires public light-deserves to have everyone know each intricate detail concerning their life? No, absolutely not, but what I am saying is many athletes accept sponsorships-sponsors which choose them based off of their public image-and it is only fair to these sponsors to maintain their image.